Getting the words right on your website

Getting the words right on your website isn’t as easy as it looks….and spending time staring at the screen wondering where to start can waste valuable time you could be spending on sales and marketing.

And what about grammar? Does it matter? Who cares about apostrophes anyway? Well, most people, actually. If you run a business, and your website is your global showcase amongst a raft of competition, you can’t afford to be sloppy.

As the old saying goes, ‘you never get a second chance to make a first impression’.

If a potential client lands on your site ready to spend their hard earned money, and they see poor grammar and spelling mistakes, you’ve lost them, and the sale.

The impression they’ll get is that if you can be so careless with your public face and PR, you’ll be careless with your service and products, and they won’t trust you.

Google cares too. Words matter when it comes to SEO. You want your website to be on Page 1 of searches for its subject, don’t you?.  You can spend a fortune on ads, but at the end of the day, every web developer knows that Google – and the rest – put good, well written, maintained and updated  websites top of their search results because they know that’s what users like.

Search engines can only use WORDS to find your website on the vast internet. Get the words right, and your site will be seen, you’ll get visitors browsing, talking about you, using your services and products, and generating sales.

Words matter.

If you understand that, I can help.

I’m a former BBC journalist and web producer, and I write successful web and PR for both local SMEs and global blue chip companies. I like what I do and work to suit myself, so I don’t charge the earth. You’ll find me very cost effective for your business. I can proof read your site for mistakes, or write the text and PR for you.  Just drop me a line and we can go from there.

Article by Jane Green